The logo design showcase the digital part of the new musical industry, with a touch of "under-groundless" provided by the slight un-even lines.
The design illustrates the non-commercial part of the music industry along the seriousness of the company.
The main black-dark color provide somewhat of an "underground" feeling, letting the target audience connect more with the brand.
A secondary yellow color emphasis the lighting concept in the logo, and provide hype, high-energy feeling to the brand.
The "Tahamola" font (by alefalefalef.com) makes strong connection with the hip-hop vibe of the brand duo to the thin & high nature of the font.
